Periodically I hear from readers who tell me that after they started approaching their cover letters differently, as I advise here, they started getting interviews. And yet I know many of you are still unconverted and since I would like you to actually get interviews, I’m going to continue to beat you over the head about this.
In fact, I recently promised a post explaining why a cover letter can matter so much. I finally wrote it, and it’s up today over at U.S. News & World Report. You can check it out here.
A cover letter is your opportunity to make a compelling case for yourself as a candidate, totally aside from what’s in your resume.
That’s because for most jobs, picking the best candidate is rarely solely about skills and experience. Those obviously take center stage, but if that’s all that mattered, there would be no point in interviews; employers would make a hire based off of resumes alone. But in the real world, other factors matter too—people skills, intellect, communication abilities, enthusiasm for the job, and simply what kind of person you are. A good cover letter effectively conveys those qualities.
There’s more, but it’s over there.