Florida, what’s wrong with you?
Workforce Central Florida, a federally-funded jobs agency, was just forced to kill an insulting $73,000 PR campaign that included $14,000 for 6,000 superhero capes, which they planned to give away to unemployed residents.
By friending the agency on Facebook, taking a “What kind of Superhero Are You?” quiz, or posing for a photo with a cutout of “Dr. Evil Unemployment” (on which they spent $2,300), unemployed Floridians could win a cape … or $125 worth of resume paper, which is almost more alarming than the capes, since you’ve got to hope that a jobs agency isn’t encouraging people to mail their resumes in this day and age. (Bring a copy to your interview, yes, but you’re hardly going to need $125 worth of paper for that. And for the record, plain paper will do just fine.)
If anyone had any doubt that most government-run jobs agencies (including unemployment offices) have no idea what they’re doing, here’s confirmation.